Do Your Research

In designing a logo, a good thing to keep in mind is the mark. Will the mark represent your company’s identity without the name or typography? That’s one VERY important step that is most commonly overlooked in creating the logo. Most people jump to the typography before even beginning the mark. In creating a logo, its a good idea to get inspired in your subject. Getting inspired could include walking outside, going to the mall, sitting in a Starbucks…etc. Do your research on your subject! Don’t just open up Illustrator and start drawing lines and playing with color. By doing research, your more likely to produce higher quality work that is not only visually connecting, but also conceptually connecting.

Open up the Sketchbook

Sketching thumbnails of your ideas and concepts enables you to view visually what you’re thinking. Often times I’ll draw a concept and pick out certain parts of one concept and combined them with elements of another concept. I usually will grab a ruler and draw a few vertical and horizontal lines to create thumbnail boxes and sketch out about 8 to 12 thumbnail concepts. It also may be good to dwindle your thumbnails down and elaborate more on the better ones.

Tone and Color Choice

Figuring out the tone of your logo is another thing to consider. Is your logo professional? Innovative? Crazy? Colorful? Moving? It wouldn’t be a good idea to have a rainbow technical logo when you’re representing a company that is straight forward, professional and serious.

Inspiring Logos

Here are a few logos I picked out from logopond that caught my eye. Enjoy!

I finally get the pleasure to make my first post on Adam Creative. I’m ecstatic to say that this process has been yet another successful learning experience. I actually came up with 3 differently designed versions of this site before finally being satisfied with this design, flow, functionality, icons…the whole nine yards. So, after about a month in the making…I can take a break from staying up late working on this project. The Adam Creative design/template is custom and was created alongside wordpress. Adam Creative has been a major accomplishment for myself and my company.

The Adam Creative Blog

I decided to add a blog to Adam Creative to give back to the design world in which I’ve been so consumed in all of these years. I’ll express gratitude by hopefully giving help, inspiration and direction to anyone who seeks aid in this industry. I’ll not only provide helpful information on interactive design & related material, but also techniques from which I have had first hand experience in. Don’t hesitate to contact me with any questions.

The Economy

It’s a buyers market. Now is not the time to waste your money. Now is the time for investment. Investments don’t have to be in stocks, investments can be in any project that you see as being profitable when the economy bounces back from this recession. With that said, I’m a firm believer in putting together ideas and coming up with solutions that may be profitable when the bend comes around. Instead of wining about the economy, do something! Save your money, pay off your debt, do research, be an entrepreneur. You won’t go far sitting there and dwelling over the economy. Joint ventures are one of the best ways to profit without putting your valuable funds in harms way.

Here is an example of a great idea that was put in to action – An easy and effective online application to help students study for SAT and GRE tests – Great Vocab

A friend of mine posted a great article after being laid off. If you are one of the millions of people in her shoes, try reading her post – How getting Laid off, Paid off

Available for Freelance

Any project, big or small, Adam Creative is available for consultation. Being part of this industry for some years now, I would consider my advice worth your time.

That’s all for now, welcome to Adam Creative.